ABOUT US > Our Brand

Values
These are the principles which form the basis of our relationship with audiences. They must capture the spirit of the brand and reinforce the vision and mission of the company.

COMMITMENT / EXCELLENCE / INTEGRITY / APPROACHABILITY / SOCIABILITY


Personality

These are the set of human characteristics associated with the brand.

DISTINGUISHED / CHEERFUL / FRIENDLY / RELIABLE / CONSISTENT


Positioning

This represents the ability of the brand to consistently transmit its values through its products, communication and brand related contact points.

“DISTINGUISH, SOCIABLE AND WELCOMING WINES THAT CAPTIVATE THE CONSUMER”

 

Viña Morandé - Premium Wines / Rosario Norte 615, 21st floor / Santiago, Chile / Phone: (56 2) 571 5600
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