These are the principles which form the basis of our relationship with audiences. They must capture the spirit of the brand and reinforce the vision and mission of the company.
COMMITMENT / EXCELLENCE / INTEGRITY / APPROACHABILITY / SOCIABILITY
These are the set of human characteristics associated with the brand.
DISTINGUISHED / CHEERFUL / FRIENDLY / RELIABLE / CONSISTENT
This represents the ability of the brand to consistently transmit its values through its products, communication and brand related contact points.
“DISTINGUISH, SOCIABLE AND WELCOMING WINES THAT CAPTIVATE THE CONSUMER”