Morandé Pionero Reserva renews its image

With superior quality wines, a deep respect for the terroir and a constant focus on innovation, Viña Morandé creates wines that reflect its dynamic and adventurous spirit and the best expression of the terroirs from which they come. One of its most recognized lines is Pionero, which symbolizes the explorer spirit of the vineyard, which has led them to investigate new lands, endless blends and different styles. For Morandé, these wines reflect the potential of the varieties present in the Maule Valley, where the expression of the fruit is the main protagonist.

Starting today, the Morandé Pionero Reserva portfolio presents a new image where the figure representing the explorer is given more prominence. In the same way, the new image incorporates the use of folias -at the same time that the words Pioneer and Reserve stand out more strongly-, allowing greater visibility to be given to the vine and denomination of origin of the wine.

This change seeks to highlight the pioneering spirit, giving the product greater visibility through modern and eye-catching packaging. The new image of Morandé Pionero will be available from March 2023 for all markets in all the varieties of the line.


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